Most businesses still treat their website as a cost — a one-off project, ticked off the list and forgotten.
But a well-built website isn’t a brochure. It’s your most reliable, measurable, and cost-effective employee.
The question isn’t how much it costs — it’s how much it earns.
A Website That Works Works Hard
A good website doesn’t just sit there.
It attracts, qualifies, and converts new business — all day, every day.
It answers questions before they’re asked, showcases your strengths, and builds trust while you sleep.
When built properly, your website replaces dozens of manual tasks: sales, enquiries, customer education, even hiring.
That’s not an expense — that’s leverage.
How to Measure the Return
Your website’s ROI isn’t just in traffic — it’s in outcomes.
How many visitors turn into enquiries?
How many enquiries turn into sales?
How much time does your site save your team every week?
Add those up, and suddenly, the ROI isn’t abstract. It’s obvious.
The better your website performs, the cheaper every new customer becomes.
The Magik Way
At Magik, we don’t build websites for show — we build them for return.
We track performance, conversions, and engagement over time to make sure your investment keeps paying back.
Because when your website actually works, it doesn’t cost you money.
It makes you money.
