The digital world loves packages.
“Silver. Gold. Platinum.”
Sounds great, looks neat — until you realise you’ve bought a box of air.
Digital “packages” are designed for one thing: to sell quickly, not to work effectively.
They promise fixed results for fixed prices, but no two businesses — or websites — are ever the same. So how can your marketing be?
The Package Illusion
Packages sound simple because they remove thinking.
They let agencies say, “Just pick one!” instead of learning who you are, what you do, and what you actually need.
That’s convenient — for them.
But it means you end up paying for things that don’t matter and missing the ones that do.
Maybe your “Platinum” package includes Facebook ads you’ll never use.
Maybe it skips SEO altogether.
Maybe you’re locked into 12 months of “maintenance” with no actual maintenance happening.
Real digital strategy doesn’t fit in a checkbox grid. It’s built around goals, context, and experience — not recycled promises.
The Real Cost of Cookie-Cutter
The truth is, cookie-cutter packages often lead to cookie-cutter results.
You get the same template site, same structure, same copy, same stock photos as every other client that month.
No story. No strategy. No difference.
By the time you realise it, you’re stuck with a generic online presence that doesn’t reflect your business — and an agency that’s already moved on to the next sale.
The Magik Way
We don’t sell packages. We solve problems.
Every Magik project starts with questions: What do you want to achieve? Who are you speaking to? What’s holding you back?
Then we build a digital solution that fits — not one that just fills a line item.
Because real strategy isn’t pre-packed. It’s crafted.
And that’s where the magic happens.
