Macleay Valley Coast is the official tourism brand of Kempsey Shire Council, promoting one of New South Wales’ most beautiful coastal regions.
Known for its pristine beaches, hinterland villages, and rich Indigenous culture, the Macleay Valley Coast is a hidden gem for visitors seeking natural beauty, relaxation, and adventure.
The tourism website serves as the primary digital platform to attract visitors, promote local businesses, and position the Macleay Valley Coast as a must-visit destination in the North Coast of NSW.
Our collaboration with Kempsey Shire Council spans more than five years, during which we’ve been entrusted with three generations of website builds for both the Council and the Macleay Valley Coast tourism initiative.
This long-standing partnership reflects our deep understanding of the region’s tourism goals, and our ability to deliver user-friendly, visually engaging, and technically robust websites that promote the region and support local operators.
Scope of Work
Website Design, Development & User Experience
- Inspires visitors and promotes the Macleay Valley as a holiday destination
- Showcases the region’s natural beauty, attractions, events, and local experiences
- Delivers a seamless user experience, optimised for both desktop and mobile devices
- Features clean, modern design with immersive visuals and storytelling
- Drives visitor engagement and local tourism operator exposure
The website is designed to appeal to tourists at every stage of their journey—from research and planning to booking and exploring.
We’ve delivered three major website rebuilds over the course of this relationship, continually evolving the platform to meet changing user expectations and Council goals.
Australian Tourism Data Warehouse (ATDW) Integration
A key feature of the site is the seamless integration with the ATDW data feed, providing:
- Real-time updates of local tourism operators, accommodation, events, and experiences
- Reduced manual content management for the Council
- Continuous content freshness, giving the website depth and accuracy
- Automated content population to promote local businesses and tourism partners
We manage the technical integration and ongoing maintenance of the ATDW feed to ensure the platform remains robust, reliable, and content-rich.
Mobile Optimisation & Technical Delivery
The website is:
- Fully mobile responsive for an optimal experience across devices
- Built with speed, SEO, and accessibility in mind to serve both visitors and operators
- Backed by our technical support and ongoing maintenance, ensuring smooth performance and content relevance
The Result
The Macleay Valley Coast website has become:
A vibrant digital showcase of the region’s tourism offerings
A valuable tool for local operators to promote their businesses
A trusted, easy-to-navigate platform for visitors planning their trips
A solution that minimises council resource demands through ATDW integration
A scalable platform ready for future growth and new features
Enjoy worry-free web hosting, technical support, and maintenance
A Partnership Focused on Growth, Community, & Showcasing the Best of the Macleay Valley
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Website Design &
Development - ATDW Data Feed Integration & Management
- Mobile Responsive Build
- SEO & Technical Optimisation
- Ongoing Website Maintenance & Support
- Content Strategy Consultation
Let’s Build Something Better
If you want digital work that’s done right — and people you’ll actually enjoy working with — let’s chat.
