It’s tough to hear, but most website issues aren’t technical — they’re personal.
Too many business owners design for themselves instead of their customers.
They overthink colours, rewrite headlines, and rearrange pages based on gut feeling, not data.
Your website isn’t for you. It’s for the people you’re trying to reach.
The Curse of Over-Involvement
It’s natural to want your website to feel like “you.”
But when every decision becomes emotional instead of strategic, things start to fall apart.
You end up with a patchwork of ideas that please you but confuse everyone else.
The truth? The more subjective you make your website, the less effective it becomes.
Your Users Don’t Think Like You
You know your business too well — that’s the problem.
Your customers don’t have your knowledge, experience, or patience.
They want quick answers, clear navigation, and proof they can trust you.
When your site reflects your audience’s mindset instead of your own, everything clicks.
The Magik Way
At Magik, we design with empathy — not ego.
We use research, testing, and insight to build websites that perform for the people who matter most: your users.
We take the personal bias out of the process so your website can do what it’s meant to do — convert.
Because your website isn’t your reflection.
It’s your reputation.
