About the client
Base Architecture is a Brisbane based architectural design firm, recognised for inventive thinking, creative flair and outstanding, client-centered service. Established in 2005 and headed by Director Shawn Godwin, Base Architecture evolved into a multi award-winning firm committed to producing only the highest quality of commercial and residential architecture. The firm is dedicated to environmentally sustainable designs that aim to produce the most extraordinary architectural solutions that enrich not just the occupants, but also the city and people around it. Coming from a strong residential background, one of Queensland’s most promising design practices is currently involved in a large cross section of projects including including commercial, retail, hospitality, education and medical industries.
A Firm in Search for a Web Design Solution
The team at Base Architecture was aware of the importance of having an online presence – we previously provided them with two websites that acted as the hub of their online activities and successfully attracted their target audience. As the digital landscape is constantly evolving, the team was decisive about getting started with something new in order to keep up with the latest web design and development trends.
A little bit of history – one of the newest shifts as far as web design industry (as well as online marketing) is concerned came in the form of a digital marriage between online video and mobile optimisation. Numbers show that 84.5 percent of Australians used their mobile phones to browse the Web in 2015 – this figure is expected to grow to 88.6 percent in 2019, while sites that include video have an extra two minute dwell time compared to sites which don’t.
Having this two facts in mind, we deduced that the foundation for the last iteration of Base Architecture’s website should be mobile optimisation – with video integration acting as the cornerstone of digital walls made of innovative, clean, user-experience centered design.