Seven Tips to Boost WooCommerce Webshop Conversion and Sales

So, you have a WooCommerce webshop. Sales are good, but not great. You find yourself regularly checking how many visitors you have had using Google Analytics and realise that the majority of them are only window shopping. This is a sales and marketing disaster. Exactly which psychological strategies will make them buy?

BY marketing  |  17/01/2019
What is remarketing and why should you do it?

One of the up-and-coming catchphrases of the marketing world is remarketing, sometimes called retargeting. Remarketing tries to ensure that a visitor who has visited your website comes back to register or make a purchase. Although this seems simple enough, it is a little more complex. This blog tells you in simple terms…

BY marketing  |  10/01/2019
The importance of the SSL certificate

The SSL certificate has become more important than ever. When website users know a site connection is secure, and when you know hackers can’t easily make changes to your site, everyone is happy. With increasing e-commerce opportunities and data protection measures, an SSL certificate is a modern-day prerequisite.

SSL – Secure Sockets Layer

BY marketing  |  03/01/2019
Is 404 Page not found really so bad?

The 404 ‘Page not found’ page is the least known-about page of any website. Every site needs one, and whatever the response, it is always negative. So is there anything we can do to limit the damage?

Limiting the negative reaction

Most visitors react to the 404 page with rolling eyes or…

BY marketing  |  27/12/2018
Designing the right logo

Determining your corporate identity: the psychology behind your logo

Ask an entrepreneur about the core values of his company and you will often receive a very specific answer. They have thought long and hard about this and incorporated a certain vision of the world or a particular goal. In fact, every business has…

BY marketing  |  20/12/2018
The Ins and Outs of Link Building

There is more than one way to climb the ladder to the top of the Google search results list. Keyword use, clever content, and responsive web design are the best-known alternatives. However, another lesser known method is link building. This blog explains how to use link building to increase your company’s chances…

BY marketing  |  13/12/2018
Gutenberg, the new WordPress editor – blessing or curse?

Although there is still a lot of controversy concerning Gutenberg, and with this content editor currently only available as a plugin (the default version will be included in WordPress 5.0), this software shows significant improvement when compared to its current counterpart.

What’s wrong with the current version?

As its name suggests, the…

BY marketing  |  06/12/2018
Professional maintenance for WordPress websites: the key to success

As with all software, continuous maintenance of WordPress websites is essential if you want a properly functioning and engaging website. By avoiding website maintenance tasks, you are doing the equivalent of forgetting to change the car oil. For those who prefer more environmentally friendly examples, try leaving your bike chain unoiled or…

BY marketing  |  28/11/2018
What Does Your E-commerce Website Design Say About Your Brand?

Current research shows that including an online video on your website, in an email campaign or posting viral videos on sites like YouTube is a highly effective way to communicate directly with potential customers to pitch your products or services. If online video is done well, it can have a significant, positive impact on…

BY admin  |  23/02/2015
Tips for Creating an Effective and Impactful Online Video

Current research shows that including an online video on your website, in an email campaign or posting viral videos on sites like YouTube is a highly effective way to communicate directly with potential customers to pitch your products or services. If online video is done well, it can have a significant, positive impact on…

BY admin  |  23/02/2015
Identifying Your Ideal Target Market Is Vital to Online Marketing Success

Research done with small business owners and entrepreneurs shows that there are specific online marketing strategies and techniques that financially successful business owners use to achieve rapid and sustainable business growth.

One of the most critical strategies is identifying and cultivating your Ideal Target Market.

Your Ideal Target Market is the individual or company that is…

BY admin  |  20/02/2015