How Do Customers Decision-Make? Part I

We make decisions every single day. We decide what to eat for breakfast, lunch and dinner. We decide what to wear. Where to go. Who to go with. In fact, it is reported that the average adult makes around 35,000 decisions on a daily basis. That’s about a million choices every month. Just those…

BY marketing  |  15/08/2019
Is the CCO a defunct role?

Many companies are still unable to provide seamless customer experiences, often due to the absence of a chief collaboration officer or CCO. However, there is good news for commercial enterprises (perhaps less good news for the CCOs) – chief marketing officers (CMOs) already possess the qualities necessary to successfully fulfill this role…

BY marketing  |  08/08/2019
Making the most of your e-commerce check

For websites which implement e-commerce, it is useful if you can make sure everything is in the right place and properly functioning. But exactly how do you do this?

How useful are e-commerce reports?

The most logical reason to implement e-commerce is to track what is being sold through your site. An e-commerce report will give…

BY marketing  |  01/08/2019
Pinterest advertising

European markets are gradually being given the opportunity to add Pinterest Ads to their marketing channels, a privilege Australians have enjoyed for some time. Beta-version standard and video ads from Europe have already been launched and the next step towards global advertising has added itself to the constantly racing hamster wheel.

BY marketing  |  25/07/2019

The Design Process of AI-driven Voice User Interfaces (VUI)

Products based on artificial intelligence (AI) must be researched, tested and validated long before a minimal viable product (MVP) that serves the target user group hits the market.

Spending time and energy on this pre-production process avoids long, expensive and often unnecessary programming time. Failure to do so usually leads to…

BY marketing  |  18/07/2019
Great Advertising Content? Tips from Classic Literature.

Writing content isn’t just about the words. We’ve all come across articles that weave and wind in every direction before chaotically touching upon something that appears to be a central theme. Or a piece that heavily disappoints after clicking on what was an exciting and very promising heading. Every subject is of…

BY marketing  |  11/07/2019
Spider’s Web SEO

SEO is more than ‘simply’ optimizing a page for a specific keyword or creating individual pages. Today’s SEO is all about search intention and authority.

Imagine you are the world’s number one SEO expert. The Michelangelo of the microsite. The Hironimus Bosch of the homepage. You are also an incredible copywriter….

BY marketing  |  04/07/2019
Long-form branded content – verbal diarrhoea or lucrative prose?

Arguments concerning the importance of content flare up at regular intervals, especially when talking about quality and effect. Advocates of long-form content usually quote the excess of superficial social posts which, they say, make a visitor more willing to read longer articles.

According to Wikipedia, branded content is “the practice of…

BY marketing  |  27/06/2019
Digital analytics – past and present

Data is increasingly becoming the driving force behind commercial success, especially in the digital marketing sector. In recent years, data management and digital analytics have move forward in leaps and bounds. Organizations see the importance of reliable data and prefer to work using data-driven methods. The problem here is how ‘big data’…

BY marketing  |  20/06/2019
Buying Facebook Likes

Purchasing FB Likes or Instagram or Twitter followers for your product or company social media pages might seem like a rapid way to increase brand awareness, but always comes hand in hand with great risk to reputation. Recently, ABC aired a report on Click Farms, showing row upon row of mobile…

BY marketing  |  13/06/2019
New Storytelling for Foldable Screens

For website designers and marketing, foldable phones offer a fresh medium. The latest ‘folding’ (read ‘bendable’) smartphones and tablets present new opportunities (and much more space) for visual storytelling.

In 2011, PaperPhone was revealed at the Association of Computing Machinery conference in Vancouver. A thin, bendable, paper-like touchscreen and computer interface…

BY marketing  |  06/06/2019
Game of Thrones – a lesson in top-level marketing

The final season of Game of Thrones has ended. Social media, blogs and articles are having a field day, using the last months (years) global obsession to attract online visitors and cultivate the lucrative fruits of the final season. While the author of this massive tale is solely responsible for the origins…

BY marketing  |  30/05/2019
Business to Business Marketing – how close is it to B2C?

Whether your online marketing strategy caters to consumers (B2C) or businesses (B2B) makes a huge difference. While it is possible to implement the same channels for both, the method used often requires a (very) different approach. When it comes to B2B marketing, which this article concentrates on, one needs to understand these…

BY marketing  |  23/05/2019
Ultimate Outreach – Web Design for Non-Trichromats

If you had to look the word in the title of this article up, there’s a good chance your website design doesn’t take protanomaly, protanopia, deuteranomaly, deuteranopia, tritanomaly, tritanopia and monochromacy into account. However, these are important when contemplating your colour palette. In fact, you may be alienating approximately one in ten…

BY marketing  |  16/05/2019
Are you really putting your customer first?

How to get your customer-centric online marketing strategy right?

The customer is king, and the customer is always right. Two tired, over-used phrases that bring us back to the flashy world of physical sales with its hard-sell tactics and thin veneer of customer care. If you need to say either of…

BY marketing  |  09/05/2019
It’s all in the detail

Preparing for a Professional Marketing Development Agency consultation

Many businesses put their online presence in the hands of a digital design agency – money well spent for those without an in-house department, or a different perspective for those that have their own team. The best design agencies know how to integrate…

BY marketing  |  02/05/2019
Best WordPress plugins for 2019 – Oldies, but Goodies

This year’s new or upgraded WordPress plugins can help your WordPress website become even lower-maintenance and more successful than last year. With 2019 well underway there has been time to review how these latest or new plugins are impacting up-to-date websites. After looking at what users and reviewers have reported during the…

BY marketing  |  25/04/2019
Instagram Checkout – changing the face of future e-commerce

Instagram has recently announced its new Checkout feature – Facebook’s big drive to move Instagram into the profitable world of e-commerce. With over a billion active users and a huge influencer on popular culture, Instagram Checkout will obviously have a similarly huge impact on e-commerce. In fact, it is ready to change…

BY marketing  |  18/04/2019
Do chatbots increase sales?

“I’m thinking about buying one of your products, but I have a few questions.” This is how a general conversation begins on a physical shop floor, a conversation we are still very familiar with, even in the digital age. However, the average consumer is now more likely to be online, which means…

BY marketing  |  04/04/2019
Successful SEO A / B testing

A/B testing, also known as split testing, is usually applied with an aim to increase website conversion rates, and also carried out within advertising channels, including advertising texts and visuals. SEO A/B testing is not as avidly discussed as other forms, but is a very interesting market development. With it, you can…

BY marketing  |  28/03/2019
Online psychology, trick or treat?

The use of psychology is steadily increasing within the online marketing sector but is usually applied as a quick party trick rather than as a fundamental building block implemented in the first stages of web design and following through to website updates. Sporadically applying psychological tricks without prior research rarely allows one…

BY marketing  |  21/03/2019
When is a Homepage a Great Homepage?

It’s relatively rare to find a shining example of a great homepage. The reason for this is because not everyone knows the true goal of the homepage. It’s not a sales page. It’s not a portfolio. It’s not a summary of your service or a contact page, either, unless you have a…

BY marketing  |  14/03/2019
The Future of SEO For Single – and Multi-Page Websites

While multi-page websites are the bread and butter of website design and marketing departments and send visitors where they want to go through itemised headings, single-page websites are becoming increasingly popular due to the changing world of SEO. Search engine optimisation has undergone frequent changes, each one eliciting a new trend for…

BY marketing  |  07/03/2019
Quantum Internet for the Commercial Sector? Fact or Science-Fiction?

Dutch researchers in Delft recently announced a major breakthrough in the race towards a new, more secure Internet after their success in producing a functional, quicker and more reliable quantum connection. What impact does this have on the owner of a commercial enterprise? Will your business soon be able to send messages…

BY marketing  |  28/02/2019
The Startup’s Guide Higher Rankings – How Slow Does It Go?

SEO isn’t for amateurs.

Not because it’s difficult to learn – you can immerse yourself in the theory and find out the right techniques to gain higher rankings in a very short space of time. It’s easy to put together a piece of content that contains words which exactly match your…

BY marketing  |  21/02/2019
Getting Your Micro-Interactions Right

Making things simpler for your website visitors and app users increases engagement – that’s a given. Slow loading, a roundabout way to fill in a form, 404s … all of these, and much more, exasperate your public. Chances are the page or site will be closed and your opportunity to reach an…

BY marketing  |  14/02/2019
The Importance of Hashtag Research

Using social media hashtags to advertise your business opens up a huge audience for very little effort. Every single day, millions of global customers search for specific hashtags. Hashtags are specifically-written phrases which represent topics that people find interesting. It goes without saying that companies who use social media to increase brand…

BY marketing  |  07/02/2019
Get High With A Little Help From Your Friends – SEO Competitor Analysis

Website optimisation should always include competitor research. Not only will they offer new ideas and techniques, but your competition might also even have found ways to solve specific challenges your business still has to face. When researching your competitors always keep two main questions in mind:

1. What can…

BY marketing  |  31/01/2019
Why Would I Want A Webshop?

You can’t ignore Internet. Whatever the time of day, someone’s on it. In fact, even if only one person out of every hundred with an Internet connection was online, forty million people will be online every single minute of the day. So maybe the title should read, “How Do I Start My…

BY marketing  |  24/01/2019
Seven Tips to Boost WooCommerce Webshop Conversion and Sales

So, you have a WooCommerce webshop. Sales are good, but not great. You find yourself regularly checking how many visitors you have had using Google Analytics and realise that the majority of them are only window shopping. This is a sales and marketing disaster. Exactly which psychological strategies will make them buy?

BY marketing  |  17/01/2019